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One of the biggest advantages of digital marketing is its cost-effectiveness. Traditional marketing methods such as television ads, billboards, and print media can be expensive and may not guarantee significant returns. Digital marketing, on the other hand, provides businesses with a variety of budget-friendly options, such as social media marketing, search engine optimization (SEO), email marketing, and pay-per-click (PPC) advertising. These methods allow businesses to reach a larger audience at a fraction of the cost of traditional marketing.
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